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LoHo SPAWN 8/25/06

NAME Ribbon

by Don Cruise

Holiday Hoodlum, by NAME R

NAME Ribbon was born in a tattoo parlor on the Lower East Side, NYC. The tattoo artist had simply left the word 'NAME' on their sample drawing of the distinctive 'I love Mom' tattoo which incorporates a ribbon over a heart. It was striking how a meaningless graphic could be imbued with such life-long personal meaning just by adding the individual. The NAME ribbon is therefore a platform for expression that is given meaning by the individual who owns and displays it.

Progressive streetwear from several labels got good, so progressive street kids copped it. Then some of the brands got cocky, and then they got expensive, too expensive for progressive street kids that made them thrive. That's when those brands got 'dumb'. We're for people who avoid 'dumb.'

Phirosophy: (as translated by Famous NAME Grandma Yip-see) Good crothes for good peeper. If you can be better, we wirr put crothes on you.

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